social media

Over the last few years, there has been a growing public and enterprise interest in 'social media' and their role in modern society. At the heart of this interest is the ability for users to create and share content via a variety of platforms such as blogs, micro-blogs, collaborative wikis, multimedia sharing sites, social networking sites etc. The volume and variety of user-generated content (UGC) and the user participation network behind it are creating new opportunities for understanding web-based practices and building socially intelligent and personalized applications.