The publicity chair has two major roles:
International Dissemination: Technical Community
Local Dissemination: Press
Proposal for a Three-member Publicity Committee
In addition, Priscilla should be involved, as she is already taking care of many of the publicity activities anyway.
II. Publicity Scenario
A. Pre-conference publicity
The main activity appears to be relaying electronic announcements sent out by Priscilla to various other mailing lists, and asking editors of newsletters and websites to include an explicit pointer to the conference.
If there are related conferences/workshops shortly prior to the ACL conference, the Committee could develop flyers to be distributed there. What the flyers could contain depends on what is known about the conference and related activities (workshops, tutorials, etc.) at the time of the related conference/workshop. This has a cost, but it was for other reasons that flyers were not prepared for distribution at COLING'2000. For ACL'2001, the Committee could consider distributing flyers at NAACL'2001, once the cost issue is resolved. (See III.)
B. At-conference publicity
The Local Arrangements chair organised a press conference during the conference, with (paid) assistance of a professional agency. The Publicity Committee prepared background information. This would be one of the responsibilities of the member of the committee from the Local Arrangements group, as they are most likely to have easy access to such information as the history of the organising university, its track record in international activities and in NLP, names of local VIPs that ought to be included, participation statistics, etc). Background information is also needed about the program: why were specific formats and themes chosen, some statistics about submission and rejection, choice and background of invited speakers, etc. So this should involve the member of the Publicity Committee from the Program Committee.
Besides the Press Conference, the Publicity Committee might consider other forms of publicity to the local community (city, state, county, etc.) both right before and during the Conference.
III. Remaining Questions
Should the Publicity Committee consider types of publicity for which
funds are required, and if so, who pays--ACL or the conference? For example,
posters. Steven Krauwer (Publicity Co-Chair, ACL 2000) said they decided
against posters because they tend to be very expensive, and he has never
seen any evidence that they are effective.
Author: Bonnie Webber, in discussion with Stephen Krauwer, 2000.