PANDORA Talks: Personality and Demographics on Reddit

Matej Gjurković, Mladen Karan, Iva Vukojević, Mihaela Bošnjak, Jan Snajder


Abstract
Personality and demographics are important variables in social sciences and computational sociolinguistics. However, datasets with both personality and demographic labels are scarce. To address this, we present PANDORA, the first dataset of Reddit comments of 10k users partially labeled with three personality models and demographics (age, gender, and location), including 1.6k users labeled with the well-established Big 5 personality model. We showcase the usefulness of this dataset on three experiments, where we leverage the more readily available data from other personality models to predict the Big 5 traits, analyze gender classification biases arising from psycho-demographic variables, and carry out a confirmatory and exploratory analysis based on psychological theories. Finally, we present benchmark prediction models for all personality and demographic variables.
Anthology ID:
2021.socialnlp-1.12
Volume:
Proceedings of the Ninth International Workshop on Natural Language Processing for Social Media
Month:
June
Year:
2021
Address:
Online
Editors:
Lun-Wei Ku, Cheng-Te Li
Venue:
SocialNLP
SIG:
Publisher:
Association for Computational Linguistics
Note:
Pages:
138–152
Language:
URL:
https://aclanthology.org/2021.socialnlp-1.12
DOI:
10.18653/v1/2021.socialnlp-1.12
Bibkey:
Cite (ACL):
Matej Gjurković, Mladen Karan, Iva Vukojević, Mihaela Bošnjak, and Jan Snajder. 2021. PANDORA Talks: Personality and Demographics on Reddit. In Proceedings of the Ninth International Workshop on Natural Language Processing for Social Media, pages 138–152, Online. Association for Computational Linguistics.
Cite (Informal):
PANDORA Talks: Personality and Demographics on Reddit (Gjurković et al., SocialNLP 2021)
Copy Citation:
PDF:
https://aclanthology.org/2021.socialnlp-1.12.pdf
Data
PANDORA