2026Q1 Reports: Publicity Director

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Handbook: It is continuously updated based on changes in the social media platforms. Publicity chairs are invited contribute to it. It is to be transferred to HackMD very soon (however need to resolve the updates)

Overview of Social Media presence and number of members: We observe a steady increase in followers/members, except for Instagram (which is only used during on-site conferences and was active last time in 2019).

Existing accounts:

Twitter: @aclmeeting, @aaclmeeting, @eaclmeeting, @naaclmeeting, @emnlpmeeting (used since 2021), Weibo: https://www.weibo.com/aclmeeting/ Facebook: https://www.facebook.com/aclmeeting Instagram: https://www.instagram.com/aclmeeting LinkedIn group: https://www.linkedin.com/groups/10484931/ Mastodon: @aclmeeting@sigmoid.social, @eaclmeeting@sigmoid.social, @emnlpmeeting@sigmoid.social, @naaclmeeting@sigmoid.social, @aaclmeeting@sigmoid.social

Current (Feb 2026) follower/member status for the main ACL accounts:

Conf. X (growth) BlueSky
ACL 22,720 (~5k) 2,468
AACL 2,596 (~100) 812
EACL 4,391 (~400) 709
NAACL 8,545 (~900) 1,141
EMNLP 16,290 (~5k) 1,615


LinkedIn: 4,133 (Promoting workshops as well as the main conference and other announcements)


Feb 2024: X/Twitter (@aclmeeting: 17.9K, @emnlpmeeting: 11.2K , @aaclmeeting: 2050, @eaclmeeting: 3915, @naaclmeeting: 7790), Facebook (890), LinkedIn members (2,558), Mastodon (@aclmeeting: 273). June 2023: Twitter (@aclmeeting: 15.8k, @emnlpmeeting: 9,125, @aaclmeeting: 1697), Facebook (808), LinkedIn members (2,132), Instagram (444), Mastodon (@aclmeeting, 170). February 2023: Twitter/X (@aclmeeting: 14.7k), Facebook (745), LinkedIn members (1,914), Instagram (444), Mastodon (@aclmeeting, 166). March 14, 2022: Twitter (@aclmeeting: 11.8k), Facebook (633), LinkedIn members (1,030), Instagram (454). July 8, 2021: Twitter (@aclmeeting: 9,336), Facebook (552), LinkedIn members (645), Instagram (449). July 3, 2020: Twitter (@aclmeeting: 4,305), Facebook (332), LinkedIn members (278), Instagram (485).

Activities Upon request from the ACL exec/ACL officers, requested posts are placed on different platforms (not related to a particular conference or workshop) or the ACL announcements email to different mailing lists.


Suggestions:

  • Re-establishing social media presence for China
  • Coordination of conference organisation (main and workshop chairs) for publicity chair choices, and advertising workshops
  • Lead publicity chair for main conferences to better coordinate posting content
  • Paid service for multiplatform messaging

ACL Publicity Director Report by Sarvnaz Karimi